Law Firm SEO Services
Someone who needs a lawyer searches once, reads three results and calls whoever looks like they have handled this before. Law firm SEO is the work of being one of those three. We build the practice-area pages, the local signals and the proof that put your firm in front of them, and you work with the people actually doing it rather than an account manager relaying it.
- Direct with the founder
- Fixed pricing, quoted upfront
- No long contracts
Why firms lose the search
It is almost never that the firm down the street is better at law. They have a finished Google Business Profile, a page for each practice area, and reviews from this year. Most firms we look at have one Practice Areas page trying to rank for six different things and a contact form nobody finishes.
The work, in order
The local signals go first, because they move fastest and they feed everything else. Then a real page per practice area, written for the person with that specific problem rather than for the firm. Then proof moved to where the decision happens, which is next to the phone number and never on an About page.
What changes
Local results usually move first, often inside two or three months once the profile is finished and reviews start arriving. Competitive practice-area rankings take longer, six to twelve months, because the firms sitting there have been building links for years. Anyone promising page one in thirty days is selling something else.
What is included
Four steps, no account managers
- 01DirectYou talk to the people building itNo account manager, no relay. The people who build the thing are the people who pick up.
- 02What is actually wrongWe look at what you rank for now, what the firms above you are doing, and which of the two is the cheaper problem to fix.
- 03The quoteA number before anything startsPages and labour, in full, before any work starts.
- 04Built, shipped, measuredPages built, profile finished, and monthly reporting that shows what moved rather than a dashboard nobody reads.
Sites we have shipped
Working across Los Angeles
Los Angeles firms mostly, though SEO does not care much where the office is. Prices do not change by neighbourhood.
What it costs
What moves the number is how many practice areas need their own page, whether the site needs rebuilding or only optimising, and whether the local work is ongoing or done once. Legal is among the most expensive categories in paid search, with clicks in the most competitive practice areas commonly costing $60 to $75, which is exactly why the organic side is worth doing properly.
Before you get in touch
The questions firms actually ask, answered the way we would answer them on the phone.
How much do law firm SEO services cost?
Quotes are free and the quoted number is the number. Ongoing SEO for a firm generally runs a few thousand a month once content and local work are both running, and less if you only need the local side.
How long before it works?
Local results often move in two to three months. Competitive practice-area rankings take six to twelve. Anyone promising faster is selling something else.
Do I need a new website, or just SEO?
Often just SEO. If the site loads fast, works properly on a phone and can take a new page per practice area, the work is content and local signals rather than a rebuild. A rebuild earns its cost when every change needs a developer, when the site is slow enough to lose people before it loads, or when the platform underneath is old enough that improving it means fighting it. We will tell you which one you are looking at before quoting either.
Am I locked into a contract?
No. Month to month. If it is not working you should be able to leave, and if we are any good you will not want to.
Ready when you are
Send three fields, or call and talk to the person who would do the work.